Our Dominant Needs Analysis (DNA) instrument

This new, Dominant Needs Analysis (DNA) psychometric opens up a novel and deeper way of surfacing and understanding an individual’s underlying values and how these drive behavioural patterns. A perfect support for coaching interventions!

More specifically, DNA can illuminate why individuals’ respond to the challenges of change in the way that they do and, also, what leaders may have to work harder at in order to lead change more effectively.

dna-medium-portraitContact email hidden; JavaScript is required to complete the DNA psychometric and receive your sample, Short DNA Report by email. Just 10 minutes to complete!

This academic paper (118kb PDF) – co-written by Shalom Schwartz himself – sets out the theory and methodology behind this tool and summarises some of the research that validates it.

Using DNA to deliver organisational value

If you are intrigued by the results of your personal DNA profile, why not consider exploring its application to your work team or organisation?

Used across a team, or Division, the DNA psychometric can illuminate why different sub-groups within a team or division are responding in particular ways to a change agenda.

For example, ‘Sales and Marketing’ will orient to a change agenda, due to its underlying value-set, very differently from those in ‘Operations’ – and then there will be considerable individual variations within these functions…

Similarly, DNA can support the specific challenge of culture change – illuminating, for example, what sort of interventions may be required to help a particular sub-culture within an organisation to embrace an organisational value-set that it otherwise might find problematic.

We are happy to discuss setting up a bespoke Organisation Report for you – simply contact us with your idea or request.

* DNA has been developed by our Associate Neil Griffiths, Director of Song Ltd, with the explicit support of Professor Shalom Schwartz whose theory of basic human values underpins the tool.  This theory derives from research across 82 countries and has cross-cultural validity.
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